Talent/Brand Development & Management


Whether you are an individual or an institution, or an individual that aspires to be an institution, you undoubtedly have a product or service that you want the world to know about. With strategic offices located in Los Angeles and New York, Danny Andrews, A Professional Corporation has the skills, expertise and access to key players in the relevant industries that you need to cultivate you, your products or your services from just being an idea into being a household name.

We here at Danny Andrews, A Professional Corporation understand that branding is not about cliché taglines and arbitrary wordmarks. It is about making a promise to your audience or customer—and keeping it! Whether you are talent, an entertainment company, or a for-profit or nonprofit organization, we help you build comprehensive, consistent audio and visual expressions that cause emotional connections with your audiences across interactive and in-person experiences. These are the unique emotional connections that make your target audience want to buy your product(s) or service(s), and which encourages your workforce to buy-in to, and ultimately carryout, your mission. We do this through customized programs that focus on three core areas: (1) Brand Strategy; (2) Brand Implementation; (3) Organizational Development.


Brand Strategy
(or what we like to call… “Brandscaping”)

• Market Gap Assessment and Analysis
• Business Plans
• Strategic Positioning
• Brand Design and Architecture
• Naming
• Market, Product and Service Research


Brand Implementation

• Access to Key Industry Players
• Public Relations
• Print and Interactive Media
• Advertising Campaigns
• Promotions and Events
• Development of Performance Timelines and Benchmarks
• Training Programs
• Social Networking Media Strategy
• Identification of Revenue Streams and Channels of Exploitation

Organizational Development

• Internal Branding
• Organizational Structure
• Team Composition
• Talent Management


    Lecturer and Seminar Creator

    “Music Biz: The Art of Making Money In Music”
    Seth Riggs International Summer Vocal Program
    Los Angeles, CA July 2009


    “What’s Next: How To Launch Your Filmmaking Career”
    Hollywood Black Film Festival
    Beverly Hills, CA June 2009


    “Business Essentials for the Music Professional”
    Urban Network’s 19th Annual Music, Entertainment and Marketing Summit
    Los Angeles, CA, March 2009


    “Negotiating Tactics: How to Structure the Most Favorable Film Financing, Sales and Distribution Deals,”
    Hollywood Black Film Festival
    Beverly Hills, CA, June 2008


    “Privacy and Information Security Legal Update: The Latest Federal and State Regulatory and Private Litigation Developments”
    American Bar Association Privacy and Information Security and Committee
    Los Angeles, CA, November 2007