“Work for Hire”: Do You Legally Own Your Work? LA Lawyer Danny Andrews Says “Maybe Not”

With the help of the Internet, creative people are becoming more entrepreneurial and are serving as their own publicists, marketing teams, record labels, managers, etc. Some are doing this hoping to be discovered by a “major” player in the relevant industry, while others have found that “doing it yourself” is far more lucrative and allows you to retain more of your rights. But, does it really? The reality is, unless you are truly doing it ALL BY YOURSELF, you may not necessarily own the copyright in your works.

For example, have you ever hired someone to create a track for, design a website, write an article for your online magazine, or take photographs for your album cover? Or, maybe you’ve done most of the work, but asked someone to write the introduction to the book you plan to self-publish or write the hook to your new song. Sound familiar? This happens all the time. So, here’s the question of the hour: When you hire someone to do creative work for you, do you legally own the work?

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Entertainment Attorney and Brand Manager, Danny Andrews Hosts Brand Strategy Seminar In Los Angeles

You know you’ve got “IT.” Whether you’re a musician with a whole drawer of awesome compositions, an entrepreneur with a killer concept, or an actor ready to hit the big screen, Danny Andrews can help you make your dreams a reality and take your career to the next level! Danny Andrews is an entertainment attorney, author, and the owner of his own talent and brand management company. And he’s going to teach you how to cultivate yourself as a brand. Why would you want to be a brand? Because the more clearly you can define your talents and ideas, the easier it will be for you to let the world know just how amazing you are. Danny can help anyone find specific steps to make their reality a little more like the life they dream about in their head.

And he’s created a step-by-step curriculum to teach you how to brand yourself. And, Danny Andrews in connection with Internet coupon guru, Lifebooker, is offering his 1-hour seminar, “Start Building Your Brand Today,” regularly $350, for just $45 (that’s a serious 88% off).

The seminar will be on Saturday, October 16th, 2010 and will be focused on the following core steps: Brand Strategy, Brand Implementation, and Organizational Development. You’ll learn what a brand is, how to create a strong brand, how to incorporate yourself and your business, steps to create both an online and real world media and marketing strategy. In essence, you’ll learn what you need to do to succeed, and more importantly you’ll make a promise to yourself to do it, and then you’ll watch your goals become realized. Is achieving success going to be a cakewalk? No. But it can happen if you want it to – you just need to start by taking the first easy step of thinking of yourself as a business.

Here are some reviews of Danny Andrews and his branding services from some of his clients:

“Danny motivated me to take control of my musical career and to be more hands on. He explained that there was more then just one option of success in the industry and achieving that success, making me think outside the box about how to market and brand myself strategically in this ever changing industry” – Sonnet, Singer/Songwriter

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Entertainment Attorney, Danny Andrews Co-Authors Article in Los Angeles Lawyer Magazine: “Applying Copyright Law to User-Generated Content”

ON THE INTERNET, user-generated content (UGC) has created the need for lawmakers and copyright owners to find ways of addressing intellectual property issues specific to this new media form. The need grows daily, as UGC becomes an increasing portion of the media that the average American consumes. Articles concerning UGC are no longer relegated to the tech press and now are regular features in the entertainment and business sections of numerous periodicals. This importance is reinforced by the enormous prices being paid for services that rely on UGC: “Indeed, in the year since the News Corp purchase, MySpace’s net worth has nearly tripled, to $1.5 billion, according to Soleil-Media Metrix.”1

In a recent statement by Nokia, following a study it commissioned of its over 900 million customers worldwide, “up to 25% of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups.”2 In addition to an avalanche of new content, the virtual worlds popping up on the Internet represent significant real as well as virtual economies. Many players earn a living within virtual worlds by buying and selling game items in the real-world marketplaces. A study of the Sony created virtual world, Norrath, part of the massively multiplayer online game (MMOG) Everquest, reveals that Norrath’s per capita wealth, in the real-world value of its virtual goods, ranked Norrath 77th in the world, slightly higher than Bulgaria.3

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    Lecturer and Seminar Creator

    “Music Biz: The Art of Making Money In Music”
    Seth Riggs International Summer Vocal Program
    Los Angeles, CA July 2009


    “What’s Next: How To Launch Your Filmmaking Career”
    Hollywood Black Film Festival
    Beverly Hills, CA June 2009


    “Business Essentials for the Music Professional”
    Urban Network’s 19th Annual Music, Entertainment and Marketing Summit
    Los Angeles, CA, March 2009


    “Negotiating Tactics: How to Structure the Most Favorable Film Financing, Sales and Distribution Deals,”
    Hollywood Black Film Festival
    Beverly Hills, CA, June 2008


    “Privacy and Information Security Legal Update: The Latest Federal and State Regulatory and Private Litigation Developments”
    American Bar Association Privacy and Information Security and Committee
    Los Angeles, CA, November 2007